The deliverable
What arrives in 48 hours
Your Content Rescue. Not a strategy deck. A working content system built from your business, your assets, your reviews, and your local market. Every plan includes a plain-English glossary, so no term goes unexplained, plus practical guidance on integrating AI tools into your content workflow tastefully.
Your public content audit
Every active channel rated KEEP, FIX, REPURPOSE, or STOP, with what we found, why it matters, and what to do. Real observations with links and screenshots, never arbitrary scores.
Your local competitor gap report
Three relevant local competitors analyzed: what they post, what proof they use, and what they are ignoring. Then five content openings your market is leaving for you.
Your message kit
Your one-liner, Instagram bio, Facebook About copy, Google profile description, three pinned-post recommendations with copy, and your primary call-to-action language. Copy-paste ready.
Your 30-day publish pack
Thirty finished pieces: 12 feed-post captions, 6 short-form video scripts, 4 Google Business Profile posts, 8 story and promo prompts. Each with the hook, the finished copy, the call to action, and the exact photo or review to pair it with.
Your existing content inventory
The usable material you are already sitting on. Reviews, project photos, FAQs, and old posts, each matched to the post it should become. You probably do not need more content. You need to use the content you already have better.
Your jobsite capture system
A one-page checklist customized to your trade. Six shots from every completed job (plus one optional clip) that feed the whole system. Screenshot it, hand it to anyone on the crew.
Your 90-day system
Month one is fully written. Months two and three are mapped: your content pillars, weekly cadence, seasonal opportunities, 30 future topics, repurposing rules, a 60 to 90 minute weekly workflow, and your don't-bother list.
Your paid-ad primer
What ads are for, what organic content is for, and the rule: build the organic foundation first, then put ad money behind the winners. Where to advertise for your trade, starter budgets, and which posts deserve promotion.
Your AI tools guide
How to weave AI into your content strategy without sounding like a robot: which tools are actually worth your time, what each one is good for, and the rules that keep your content feeling human.
Proof
See what your Rescue actually looks like.
Real pages from a sample Rescue we built for a fictional landscaping company. Yours gets built the same way: from your business, your content, and your market.
Every content term defined in plain English. Written for your business, not copied from a template.
Paid vs. organic fundamentals with a starter plan and real numbers. The kind of guidance agencies charge extra for.
A 30-day calendar with every day on its own line, mapped to five pillars. Built around your business.
Sample plan for a fictional company. Real customer plans stay private.
The difference
The difference this makes
The question every buyer asks, answered straight.
"Couldn't I just ask ChatGPT for content ideas?"
Absolutely. If all you want is a generic list of post ideas, you should.
Content Rescue does the research first. We look at your real profiles, your existing content, your reviews, your local competitors, your services, and the way your business currently presents itself. Then we build the content around what we actually found.
You are not paying for 100 ideas. You are paying to skip the research, the sorting, the writing, and the planning.
The problem isn't knowing content matters.
It's finding the time to actually do it.
Content Rescue is built for exactly that gap. Your next 30 days of content, researched and written, without hiring anyone.
Sources: Constant Contact (2024); LocaliQ Small Business Marketing Trends Report (2026)
The research
Built from your actual business. Not a generic template.
Your Rescue is researched around what your customers see before they call you:
Social channels
What you are posting, what is being ignored, and which 2 or 3 platforms deserve your time.
Google Business Profile content
How active, useful, and trustworthy your profile looks when local customers find you, and what content is worth keeping current.
Existing content library
Your photos, posts, pages, and videos, mined for material worth reusing.
Reviews as proof
Your best reviews, matched to the posts and pages that should be carrying them.
Local competitors
Three relevant competitors, analyzed for what they post, what proof they use, and what they leave open.
Content capture
What to shoot on a normal jobsite with the phone in your pocket, customized to your trade.
Serious website problems? That is Homepage Rescue territory. We will point you there instead of pretending a content plan fixes a broken site.
You probably don't need more platforms.
We'll tell you which 2 or 3 deserve your time.
Built for businesses that do real work in the real world.
Plumbers · HVAC companies · Electricians · Roofers · Landscapers · General contractors · Painters · Cleaning companies · Mobile service businesses · Home-service companies · Local professional services, and more
You don't need a marketing degree. You don't need to dance on TikTok. And you definitely don't need to become a "content creator."
You just need the people who find your business to immediately see proof that you do good work.
How it works
From "what do I post?" to a running system in 48 hours.
Buy your Rescue
One fixed price. No discovery call. No contract. $297.
Tell us about your business
A roughly 15-minute intake covering your company, your social accounts, your website, your reviews, and your goals. The more we know, the more specific your system gets.
We research your business
Your profiles, your existing content, your reviews, and three local competitors get analyzed before a single recommendation is written.
Get your content system
Within 48 hours of completing your intake, your Rescue arrives: 30 days of finished content, your capture checklist, and your 90-day system. Ready to run.
Pricing
One system. One price. Yours to keep.
Your first 30 days of content, researched and written. Your capture system. Your 90-day plan. Built around the business you're already running.
- 30-day publish pack: 30 finished pieces, ready to post
- Competitor gap report: 5 openings your market leaves open
- Existing content inventory: your assets matched to posts
- Message kit: bios, one-liner, and CTAs rewritten
- Jobsite capture checklist customized to your trade
- 90-day system: pillars, cadence, and weekly workflow
- Your "don't bother" list
- Delivered within 48 hours of your intake
No subscription. No retainer. No required follow-up calls.
The 14-Day Specificity Guarantee
Open your Rescue and it should be obvious it was built around your business. If the analysis feels generic, the recommendations don't match what you're actually doing, or the 30-day pack isn't something you'd realistically use, email us within 14 days and we'll refund your purchase. No forms. No hoops.
FAQ
Common questions
Couldn't I just ask ChatGPT for content ideas?
Absolutely. If all you want is a generic list of post ideas, you should. Content Rescue does the research first: your real profiles, your existing content, your reviews, your local competitors, your services, and how your business currently presents itself. Then the content gets built around what was actually found. You're not paying for 100 ideas. You're paying to skip the research, the sorting, the writing, and the planning.
How is my Rescue built?
Every Rescue runs the same research framework: your business, your public profiles, your existing content, your reviews, your local competitors, and your current positioning are analyzed before anything is written. It's built from live research on your business, not a template. If a recommendation could be pasted into any other company's plan unchanged, it isn't specific enough.
Is this done-for-you posting?
No. Content Rescue is the research, the finished words, and the system. You, your office manager, or your existing agency runs it. You'll know exactly what to post, where, and why, down to the caption.
I already pay an agency. Is this still useful?
Yes. Content Rescue works as an independent second opinion and a much tighter creative brief. You'll get specific recommendations, competitor observations, content priorities, and finished examples your agency can execute against.
Do I need to be on every platform?
Almost certainly not. Most service businesses need two or three platforms done well, not six done badly. We'll tell you which ones matter for your trade and which to ignore.
What if I have no good photos or videos?
Then that's where we start. A phone and a normal jobsite is enough. Your capture checklist spells out the six shots that do the heavy lifting, customized to your trade, and your first 30 days are built around whatever you already have.
I'm not tech savvy. Will I understand the Rescue?
Yes. Everything is plain English and copy-paste ready: the exact words for your bios, posts, and scripts. If you can text a photo to a customer, you can run this system.
Won't the recommendations go stale?
Platforms change, but what makes a homeowner trust a contractor doesn't. Your system is built on that, and the 90-day plan gives you a repeatable workflow long after month one is posted.
What do you need from me?
About 15 minutes. After checkout, you'll answer questions about your business, your social accounts, your website, your reviews, and your goals. Then we take it from there.
Designed by a content marketing professional with over a decade of experience helping high-profile brands grow through content.
Content Rescue was developed by Trevor Penick, a San Diego marketing professional with over a decade of experience in content and marketing. Every Rescue follows the same research framework: your business, your public profiles, your existing content, your reviews, your local competitors, and your current positioning are analyzed before a single recommendation is written.
Built from your actual business. Not a generic template.
Stop wondering what to post.
Get your next 30 days of content, built around the business you're already running. Delivered within 48 hours. One payment. No retainer.
14-day Specificity Guarantee.